by Carl Middleton | Nov 19, 2025 | Brand Identity
Before you commission someone to design a logo for you, consider where it will be seen by your customers? A logo for a tree surgeon will be different to that of a jeweller. The tree surgeon will need a logo that is visible and memorable when displayed on the side of a...
by Carl Middleton | Aug 18, 2025 | Wayfinding
Intuitive journeys across unknown landscapes The term ‘wayfinding’ is used to describe the processes people go through to help them navigate new environments. It is often qualified as a problem solving process. But, successful wayfinding solutions should...
