Inter-letter-spacing

Inter-letter-spacing

One challenge for contemporary letterpress printers, in relation to setting type is ‘inter-letter-spacing’ – the visual distance between individual letters in relation to whole lines of letters and words. The issue is that unlike digital typesetting,...
Printing Terminology

Printing Terminology

 in sectionPrinting terminology covers a wide range of terms from commercial to artistic in relation to all aspects of printing. Some are used in everyday speech and some refer to historical processes. They all help to describe the different disciplines of printmaking...
What’s a Logo?

What’s a Logo?

Before you commission someone to design a logo for you, consider where it will be seen by your customers? A logo for a tree surgeon will be different to that of a jeweller. The tree surgeon will need a logo that is visible and memorable when displayed on the side of a...
Wayfinding Strategy

Wayfinding Strategy

Intuitive journeys across unknown landscapes The term ‘wayfinding’ is used to describe the processes people go through to help them navigate new environments. It is often qualified as a problem solving process. But, successful wayfinding solutions should...