Printing Terminology

Printing Terminology

Printing terminology covers a wide range of terms from commercial to artistic in relation to all aspects of printing. Some are used in everyday speech and some refer to historical processes. They all help to describe the different disciplines of printmaking from ink,...
What is a Logo?

What is a Logo?

Before you commission someone to design a logo for you, consider where it will be seen by your customers? A logo for a tree surgeon will be different to that of a jeweller. The tree surgeon will need a logo that is visible and memorable when displayed on the side of a...
Wayfinding Strategy

Wayfinding Strategy

Intuitive journeys across unknown landscapes The term ‘wayfinding’ is used to describe the processes people go through to help them navigate new environments. It is often qualified as a problem solving process. But, successful wayfinding solutions should...