by Carl Middleton | Nov 19, 2025 | Brand Identity
Before you commission someone to design a logo for you, consider where it will be seen by your customers? A logo for a tree surgeon will be different to that of a jeweller. The tree surgeon will need a logo that is visible and memorable when displayed on the side of a...
by Carl Middleton | Mar 5, 2022 | Brand Identity, Design
Form, Function and the Enduring Power of Simplicity The first quarter of the twentieth century witnessed an artistic revolution without equal in the history of visual culture. In the few years leading up to the First World War, the founding principles of modern art,...
